Public relations

One of Rotary’s strategic goals is to enhance the public’s image of Rotary and its awareness of our service and activities. We hope that this information will YOU to increase membership, expand community partnerships, improve fundraising opportunities, and promote involvement in club projects. 
Rotary’s public image is shaped by the actions of YOU;
  • Each Member Representing Your Rotary Club 
  • Your Club involvement in the community
  • Your presence on the web and social media
  • The Publications Your Rotary Club produces.
Is your club working actively to shape that image?

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

Whether you’re new to PR or a professional, we can help. We encourage you to visit the Rotary Brand Center, where you will find a variety of media-ready materials that can be adapted to your needs.

Here is an opportunity to see some resources you can use and how you can teach your members to do this in a way that promotes community awareness of Rotary’s work around the world.
Dan Dubreuil 
PR Director 2020-21